packaging development:understand both market and technical needs
Packaging functions range from those that are technical in nature to those that are marketing oriented
Technical functions
containment measurement
protection dispensing
preservation storage
Marketing functions
communication promotion
display selling
information convenient
Technical packaging professionals need science and engineering skills, while marketing professionals need consumption trending and motivational understanding. Packaging development people need a basic understanding of both marketing and technical needs, mixed with good business sense. Our supplier and raw material manufacturer are good at technical functions, and our marketing departments are good at marketing functions. So packaging professionals should be transform marketing sense to a real product by understanding of both marketing and technical functions.
Analyzing competitor products, attending products and packaging exhibition, visiting market can upgrade our marketing sense.
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本帖最后由 资料员1 于 2008-3-20 12:57 编辑 ]
